Tuuli Wear · 2024
Clothes Cut for the Wind
The challenge
Tuuli Wear needed an identity and a digital home that stand out in a category where everything looks the same.
What we did
We started by listening. We built strategy, identity and site as one piece of work and tested it with real people.
- Strategy and naming
- Visual identity
- Website
Results
- +212 %growth in online sales
- 3,4×more enquiries
- 98Lighthouse score
An identity that carries
A simple system the team can use without us.
A site that survives use
Fast, accessible and easy to update.
Client says
“The shop grew 212% in its first year. The numbers speak for themselves.”